Most businessmen and entrepreneurs tend to be quite busy, especially if you happen to run your business. Thus, most of them have little or no time to commit to their social media marketing strategy. With the ever-increasing influence of social media in today’s market environment, it’s something you cannot afford to ignore. In fact, most businesses today are using social media as their primary marketing tool. Instagram is one of the most popular and most used social media platforms for its design and conducive marketing environment.
Therefore, for those entrepreneurs with limited time on their hands, scheduling their Instagram posts remains their best hope of enhancing their brand’s presence and identity. You can visit spireusa.com for more information about Instagram scheduling. This article will, however, break down for you the benefits and shortcomings of Scheduling your Instagram posts.
Consistency on Instagram is good for varying reasons. Algorithms will be very much in your favor if your account has a consistent trend. Scheduling posts help you to plan your content in advance and post it at the scheduled time every day. This maintains your presence on Instagram as your followers can see fresh content every now and then.
With so many Instagram scheduling tools available, there is no reason why you should always have to go online and update new content when you can create the content in advance and let it roll out according to how you want. It saves time because you can complete tasks without having to set aside time for those specific tasks.
Managing Multiple Accounts
If you run more than one account on Instagram, you know pretty well the amount of effort and time it requires to manage those accounts manually. However, scheduling can lighten your burden by relieving you the pressure of doing everything. With scheduling, all your accounts will remain active and maintain some consistency. You can as well opt to schedule one account and manage the others or as you deem fit.
Lack of Engagement
Scheduling your posts means that they will pop up at pre-determined timelines. Sadly, you may not be able to log in to your account, especially if you are a busy person. That means that you cannot engage with your followers by replying to their comments. Not responding to replies and comments exposes your lack of personal touch and may portray you as insensitive. Therefore, if you want your posts to have any meaningful impact, make sure to go online when the post appears to engage with your followers even if it’s for a short while.
Instagram has a no-nonsense approach towards automation. Therefore, scheduling posts can have your account banned or suspended. That would be a big blow to your marketing strategy because it’s almost impossible to recreate your following from zero. On the other hand, your scheduled posts may be deleted by Instagram, undermining the entire strategy and making your account less visible.