One of the less discussed topics is the amount of money you can make from Instagram by posting there. To get any doubts out of the way it’s not Instagram who will pay you, it are brands instead, think of the fashion industry that pays you a certain amount for a post where you are wearing their brand with the logo clearly visible.
So the amounts we are going to discuss are highly subjective to how good you are at marketing yourself. If you have a small number of followers you should be happy to get anything for any Instagram post really according to Fred Harrington. Just imagine how many people are willing to spend money on people with an account with just a few hundred followers, not that much I think, although it’s also niche dependent of course. Nonetheless, here are some numbers:
Micro Influencers with 500-1000 followers
You should be lucky to get paid anywhere from $10-$50/post, and $50 is already on the really high side. I know the image we attached says $250 but that’s grossly exaggerated, not a chance in the world you would receive that much money for one single post, for a series you might stand a better chance.
Medium influencers with 10k-200k followers
Hold on for a minute! Didn’t we just leave a huge gap in followers to go from 1000 to ten thousand all of a sudden? Perhaps that’s why the image says amounts up to two hundred fifty dollars. To give a more fair price change I suppose that if you have 10000 followers you can start your pricing at around 50 dollars, while hanging more towards 200k followers pricing can vary widely and as said, depending on the niche, it wouldn’t be all that outrageous to charge upwards of a thousand bucks.
Large influencers with nearly a million followers
Here is where it gets really interesting and you’ve probably obtained celebrity status one way or another because there aren’t that many people with such amount of followers, especially because most niches are way to limited for that. If you manage to be in possession of such a massive account you can pretty much charge what you want. I’ve heard plenty of stories of people getting paid up to five thousand dollar per post!
Top tier influencers – celebrities
If you made it this far you are already a multi-millionaire and the extra income Instagram provides is nice but not much of a necessity. Still, it’s not bad if certain brands offer you half a million dollar per post. That’s what Selena Gomez gets when she posts something online, quite lucrative!