To make it on Instagram, you must identify your audience. Why is this important? For starters, knowing who your followers are can enable you to create content that they can relate to. More than that, it allows you to connect with your audience at a deeper level since you can understand their needs.
The biggest question, however, remains – how can you pick out your ideal followers. Here’s how;
Follow Event Hashtags
There will always be events in your niche. These could be conferences or conventions. You can, therefore, use such gatherings to connect with business owners and entrepreneurs who may be interested in your product. All you need to do is to follow the event’s hashtag to pinpoint your target audience. On top of that, you must be part of the conversation surrounding the hashtag. Or, you can like the photos tagged with the specific hashtag.
Follow Hobby Hashtags
Like the strategy above, keeping up with hashtags related to your interest or hobbies can help you find your audience. If you’re a life coach or nutritionist, for instance, you can follow tags on things such as barre, yoga, pilates and so on. If you sell pet specialty items, you may choose to follow pet grooming or fashion.
Find Out Who your Competitor is Following
At times, you don’t have to look very far to locate your ideal audience. You can take a sneak peek at your competition to see who they are following. However, you have to stand out from your competitors. So, provide better content than them to attract their followers. Offer something they are not to entice their audience to start following. Also, make sure that you are only targeting active and engaging users.
…Also, Hire an Instagram Growth Service
Identifying your target audience is one thing. However, making these Instagrammers follow you is entirely different. That’s why you should seriously consider using paid services such as SocialSteeze to manage your account. Visit https://thesmallbusinessblog.net/socialsteeze-review/to learn more about SocialSteeze and why it makes perfect sense to spend your money on their product.
The Bottom Line
It is essential that you identify your audience from the get-go on Instagram. You will have an easier time trying to grow your presence on the platform if you know who to target. As a rule of thumb, don’t forget to interact with your followers to entice them to keep following you.